The first part of our February meeting we had a joint session with Taylor, Mikaela, James to discuss Operations, Ticketing and the move to SeatGeek.
Some key notes from the Operations section were:
Season attendance average 43,666, hosted non-Sounders games Mexico v Paraguay and the Tournament of Nations.
Clear bag policy was implemented over the past year, this was a partnership with CenturyLink. Continue to work with security around their standards and their application.
After addressing the inconstancy with bags at the gate in working with staff, there is a reduction of checked bags at the Sounders official checkpoint based on data. They continue to focus on improving in this area.
Continue to work with supports to encourage tifos and displays.
There were multiple 48-hour conversions for the stadium from soccer to football (or vice versa).
8 doubleheaders with Mariners, the team continues working to build the relationship between the organizations and to reduce the congestion with the partnership (7 will occur this year).
Multiple new presentation elements for match presentations and fan engagements, working to raise the standards
We play in one of the greenest stadiums in the world, with 97% waste diversion rate, they generate their own solar power to offset, reduce water consumption with low-flow, and automatic lighting reduces the energy usage.
Sounders have a partnership with Youth Force to supply game day support staff.
Gate wait time peaks over the season were at most an average of 7 min. This is a balance between resourcing and not overdoing that expense. This data point was across all games and times including full stadium games.
Sounders will be updating them on the field LED system as they are 9 years old. This is to reduce the maintenance and repair costs.
Reduction of weekday games and Sunday games and increase in Sat games while working to build consistency on kickoff timing.
Next up was the discussion around ticketing. The SeatGeek transition was completed in a very short offseason. Tickets will launch the first full week of Feb to allow fans to experiment more before the season (3 weeks before the first home game). The main change to fans is the account manager (managing of tickets and selling them) is now powered by SeatGeek. You need to link your account to be able to resell, forward, print tickets, renew seats, reserve playoffs, and take advantage of presales and additional soccer events. Basically, linking your account sets up your account manager. There is an insert coming with the Season Ticket packages to outline some of the actions and benefits. You can now use Venmo to get payments for selling tickets. The workflows to manage tickets will be more logical and save clicks to do things like print tickets. SeatGeek no longer has the 7-day restriction of printing tickets like last year, just keep track of what you are printing to prevent any gate issues with duplicates. The mobile app also saves clicks and has Single Sign-On functionality and integration between managing tickets and accounts. Instructional videos will be coming to help with the transition. You will need to re-designate tickets again this year for your account. Designation give the access to the season pass but not to be able to manage the ticket (like selling)
New up was AC Projects for 2018
After a quick break, we moved into Alliance Council projects. We have 12 projects with multiple people on each project. Expectations are for the groups to address moving the projects forward outside of the meeting and report back to the group.
10 year anniversary is working on their content, they have a framework on the content and are working with the FO on collaboration. The goal is to get 15 posts.
Away travel team is working on the framework for goals and what they plan to accomplish on tagging away games for general fan allocation. We want to be careful with not impacting supporter’s groups while working to help general fans can have access.
Working with RAVE and others to see what we can do to impact Community involvement. Todd and Molly joined the group to support Darla.
Food and Beverage have been working to have supporter group beers in the stadium, they should be covered for the upcoming season and available. There should also be some new packages for the upcoming season. Will continue to work with the FO to provide feedback. One of the issues is that the Sounders don’t own the venue and there are challenges there. The group is going to work to come with some data and research to help the cause.
GM vote group meet at the end of last month. They are working to improve marketing, maybe leveraging radio options. This will be the first vote for Garth and the 2nd for the club. We want to ensure we have a decent voter turnout. Voting will be in October timeframe
Jersey group is working with front office and working to set up the timing and meetings. We want to continue to expand our impact on what we can do with the FO for the jerseys.
Matchday experience currently doesn’t have a leader and there wasn’t much movement due to that. Peter volunteered for the group leader.
S2 and the Alliance, much of this is going through the Rainers and Community Trust. We’ll work to support this effort and work with the contacts we have.
Scarf vote effort will kick off in late summer or fall
Visibility and Outreach is working to identify priorities for the season
Sitting vs Standing still without a leader. Resources have been out for a bit.
Youth Outreach will now be led by Todd. Looking into how to get youth programs to take advantage of open seats. Getting input from how the Mariners do stuff to support youth tickets. Group to set up what they want to focus on and identify a front office resource.
That’s all for now, see you next month with another meeting recap.
Present (15 of 19): Lisa Angeles, Nicholaus Biela, Nick Biesold, Martin Buckley, Cameron Collins, Todd Cowles, Michael Dollard, Alex Eagleton, Jesse Kilgore, Gilbert Ko, Darla Langdon, Jerry Neil, Stephanie Steiner, Molly Wagner, and Jeff Williams.
Via telephone (2): Karl Picard and Daniel Roe.
Absent (2): Peter Buck and Roberta King.
I. Call to order – Martin Buckley
II. Roll – Cameron Collins: 15 of 19 Present
III. New Member Introduction New Council Members Jesse Kilgore and Gilbert Ko introduced themselves to Council and the Council Members present introduced themselves to Gilbert and Jesse. They talked about why they joined Council, what they hope to accomplish, and their relationships with the Sounders.
IV. Alliance Council Collaboration Survey – Martin Buckley
The Council was surveyed as to what the best form of communication is to stay in touch and get work done. The responses showed that the current use of email communication with phone contact for urgent communications was the best way to stay in touch with our members.
V. 2018 Meeting Themes – Martin Buckley
The last two Council years, the first half of each Council meeting consisted of a presentation from the Front Office; the second half we carried out Council business. The calendar for the club presentations is based upon the deadlines within the front office. The topics included Food & Beverage (February), Marketing (March), Corporate Partnerships (April), RAVE Foundation (May), Jerseys (June), and Ticketing (July). Other topics the Council would like to see presentations on moving forward include Security, GM Vote, Seat Geek, and Matchday Presentation.
The Council expressed a great interest in a more robust conversation on “Food & Beverage,” focusing on food quality, meal deals, vegetarian/vegan food, and beverage diversity. Mike Dollard will reach out to the Supporter Groups for information on their beers for the upcoming season.
VI. 2018 Alliance Council Projects – Stephanie Steiner & Martin Buckley
Stephanie Steiner discussed what a Council project is and project management within the Council. Current 2017-18 Projects, and the members involved with each, are:
10 Year Anniversary
Food & Beverage
Outreach & Visibility
S2 & The Alliance
Sitting vs. Standing
VII. Other Business
The Council has until the end of the week to work on Alliance information for the media kit. We also need bios and a photo from new Council Members for our Council website.
Moved. Seconded. Council votes unanimously to adjourn.
The Alliance Council Business Year started on 1 December 2017 – and with the new year we welcomed new members, said farewell to those leaving Alliance Council – and also elected a new Executive Committee.
The January meeting was on Jan as we moved it a week this month due to it falling just after New Year’s day. We opened the meeting with introductions to new Council members Jesse Kilgore and Gilbert Ko coving why they joined and how they have been involved with the Sounders to date. We have gotten some great new members recently but need more to address all the items we have (see further below). If you are reading this you too can join the Alliance Council and help represent the fans.
Martin gave an update on a survey conducted on how the AC can better communicate and collaborate. The results were emails for collaboration on bigger items like projects and SMS/Text for more urgent items and things that need immediate action. We will still use the Google group for archiving and communications.
The main focus of is around planning with front office topics and then projects for the council for 2018. A lot of the front office discussions do require us to fall in-line with the front office calendar so we can be sure we can influence this year/next year. Topics we are planning to address:
Food was a topic we addressed last year and we had little influence based on our meeting. We want to follow-up on some of the items from last year. Hoping this year will be more focused on the stadium concourse food rather than the suite or higher end items. We want to readdress overall draft beer selection and options for veggie and vegan stadium wide.
Marketing was another item we discussed last year. We saw some items but not a full execution there. We plan to cover some game day experience and well as overall experience around the stadium.
Want to try to get security in for a discussion around the experience and what the plan is for improving, as well as reporting issues.
Rave foundation, we want to get an update from them on what is going on and where the money from the AC donation last year went.
Discussed addressing outreach and ticketing as well.
We will work with the front office to determine the schedule for the next several months.
Next up was what items were project and efforts the Alliance Council is going to work on in 2018.
10 years of the Alliance – we are planning to have regular content on this topic and need folks to produce content. Key resources: Martin Buckley, Stephanie Steiner, Roberta King, Molly Wagner, and Nick Biela.
GM Vote – vote to retain Garth. We have 2 thresholds we need 40% of the Alliance to vote, a supermajority is required for the action to be binding otherwise the decision is up to the front office. Key resources: Jeff Williams, Nick Biesold and Darla Langdon
Sitting vs Standing – can we get designated sections, this keeps coming up
Traveling portal to connect fans. Key Resources: Lisa Angeles
Youth outreach: Lots of discussion around how to get the next generation involved, possibly through a junior alliance. Need to determine what options exist and do some research. Key Resources: Darla Langdon, Todd Cowles, Nicholaus Biela, Molly Wagner, Dan Roe, and Gilbert Ko
S2, is there something we need to get involved with there? We’ll put a request into the Community trust. Key resources: Darla Langdon
Outreach & Visibility around the Alliance Council, driving the brand and ensuring we get information out to the Alliance. Key Resources: Karl Picard, Cameron Collins, Nick Biela, and Jesse Kilgore
Final items we addressed were getting bios and pictures for the new members to update the website.
We have a lot of work ahead in 2018 and the more folks on the Council the more we can get done. If you are interested in joining reach out or just self-nominate and get your 25 votes. We’d love to have you.
Present (15 of 17): Lisa Angeles, Nick Biesold, Peter Buck, Martin Buckley, Cameron Collins, Todd Cowles, Alex Eagleton, Roberta King, Darla Langdon, Jerry Neil, Karl Picard, Daniel Roe, Stephanie Steiner, Molly Wagner, and Jeff Williams.
Via telephone (0): None.
Absent (2): Nicholaus Biela and Michael Dollard
I. Call to order – Stephanie Steiner
II. Roll – Cameron Collins: 15 of 17 Present
III. New Member Introduction
New Council Member Peter Buck introduced himself to Council. He talked to by why he has decided to join Council, what he hopes to accomplish, and his relationship to soccer and the Sounders.
IV. Executive Committee Elections – Stephanie Steiner A requests was made for volunteers to count the votes. Roberta King, Peter Buck, and Nick Biesold volunteered to do so.
President: Stephanie Steiner and Martin Buckley nominated themselves to run for Alliance Council President. After both candidates gave speeches on why they should be elected President, and the Council was permitted to ask each of them questions, a vote was taken. Martin Buckley was elected Alliance Council President for the 2017-18 Council Year.
Vice-President: Stephanie Steiner self-nominated to be Council VP and ran without opposition. Stephanie Steiner becomes Alliance Council President for the 2017-18 Council Year by declaration.
Secretary: Jeff Williams and Cameron Collins nominated themselves to run for Alliance Council Secretary. After both candidates gave speeches on why they should be elected Secretary, and the Council was permitted to ask each of them questions, a vote was taken. Cameron Collins was elected Alliance Council Secretary for the 2017-18 Council Year.
At-Large Position 1: Molly Wagner, Jeff Williams, Karl Picard, and Todd Cowles nominated themselves to stand for the First At-Large position on the Executive Committee. After all candidates gave speeches on why they should be elected to the Executive Committee, and the Council was permitted to ask each of them questions, a vote was taken. Todd Cowles was elected as the first At-Large Executive Committee Member for the 2017-18 Council Year.
At-Large Position 2: Molly Wagner, Jeff Williams, and Karl Picard nominated themselves to stand for the Second At-Large position on the Executive Committee. A vote was taken. Karl Picard was elected as the second At-Large Executive Committee Member for the 2017-18 Council Year.
The 2017-18 Alliance Council Executive Committee is: Martin Buckley, Stephanie Steiner, Cameron Collins, Todd Cowles, and Karl Picard.
V. Annual Business Meeting – Martin Buckley
The decision was made by the Alliance Council and the Front Office to try running the event as a mainly online event, rather than as the traditional large in-person event. The primary goal of the move was to create greater outreach with the event such that more of our constituents, who often cannot make it to a meeting on a rainy, mid-week evening, can participate and engage with the event. This would also allow the meeting to serve its main purpose of being an informative, yet entertaining, business meeting, rather than simply an event to “hype” the club. Such a move also allowed the Club to move some of the money that had previously been allocated to the ABM to the fan appreciation event the Sounders held in the summer. While the Council knew it was a potentially risky move, the numbers that came out of the event were very solid.
There were 100 people present in the NINETY from the Alliance Member community. The meeting had 27,000 views from 26,000 unique viewers. It had another 1800 views on YouTube. Based upon the numbers, the Meeting reach four to five times as many people as it typically had.
Overall, the feedback was positive, focusing on the quality of the presentation and content and the questions that were asked. There was some concern from those following the event online about the inability to follow up on answers given to questions. Several Council Members expressed hope that in the future we can expand upon the event and hold it somewhere that can hold 300-400 people such that the atmosphere would be more focused on the fan, and would help the energy in the room. It would allow the number of attendees to be greater than the number of media and Front Office members present.
VI. January Meeting
The January Council Meeting is scheduled to be on January 2, 2018. This meeting will be moved to a better date. Typically, Sounders General Manager Garth Lagerwey joins the Council for the January Meeting, so we will work with the Sounders to set a mutually agreeable date.
Moved. Seconded. Council votes unanimously to adjourn.
Present (15 of 16): Nicholaus Biela, Martin Buckley, Cameron Collins, Mike Dollard, Alex Eagleton, Bill Kaczaraba, Roberta King, Darla Langdon, Jeremy Monsivais, Karl Picard, Daniel Roe, Stephanie Steiner, Kristina Vaughn, Jeff Williams and Steve Wilson.
Via telephone (0): None.
Absent (1): Nick Biesold.
Guest Observers (3): Lisa Angeles, Todd Cowles, and Molly Wagner.
I. Call to order – Stephanie Steiner
II. Roll – Cameron Collins: 15 of 16 Present and 3 guests.
III. New Member Intros
Three individuals who have been elected to next season’s council were present at the meeting. Lisa, Todd, and Molly introduced themselves and talked about why they joined the Council and what they hope to achieve.
IV. Staff Pro Issues
There have been many challenges with Staff Pro. We have been made aware of issues that have been reported and have reported them to the Club. The Club and CenturyLink issued a joint statement. This statement was presented on our website with our comments. As a Council we continue to work for and expect better from all of the parties involved. What we have been told is that the most effective thing that fans can do when these instances arise is for the person affected to contact their ticket rep directly. While we pass the stories along, it is far more effective in terms of getting all of the parties to act. As a Council, we will, of course, always pass along anything that comes our way.
V. Food & Beverage – Alex Eagleton
Alex sent out an email with an outline of his project where he rates the food quality, presentation, temperature, and how long it takes to get food in the stadium. He has laid out the schedule of the games remaining and his plans in terms of reviewing some of the food. He is open to comment and having volunteers who can help.
VI. Annual Business Meeting – Martin Buckley
We have moved to an online End of the Year Business Meeting. There will be limited in-person attendance at the Ninety. The Alliance Council will have representatives present, but will not be present as a body, so as to allow for others to attend. Front Office, media, representatives from Supporter Groups will be in attendance, and the rest of the seats will be for fans in a Matchpass style giveaway. We will be taking question in advance and live, and will triage the questions and filter out ones that have been asked and answered.
Because it is a primarily online event, there are couple of things that will be done differently. Rather than it being presentations and PowerPoints, it will be a set of stories with different viewpoints. Some of it will be live and in person; some of it will be pre-produced videos. Five or six stories will be throughout the event and there will be questions throughout. We want the questions to be representative of the fanbase as a whole. By being online, the goal is that it will be accessible to everyone, rather than just those that can make it to Seattle on a rainy winter weeknight.
Because the Annual Business Meeting is Wednesday November 8th, the Council is canceling our meeting on Tuesday, November 7th.
Moved. Seconded. Council votes unanimously to adjourn.
The December meeting was based around Alliance Council elections.
First order of business was introduction to Peter Buck is a new member here for the first time. We also have new members Todd, Lisa, and Molly for the 2018 season who were part of a previous meeting.
After introductions, we moved into the voting for the committee, there were 5 positions President, VP, Secretary, and 2 open positions. We worked our way through each position with candidates giving their justification and qualifications, then questions from the group, and ending with each member voting on each position. Ultimately resulting in group electing a person to hold each position.
President -> Martin (2 ran)
VP -> Stephanie (unopposed)
Secretary -> Cameron (2 ran)
At Large #1 -> Todd (4 ran)
At Large #2 -> Karl (3 ran)
After the elections, we moved onto returning member intros for those that didn’t run for an executive committee position.
We had a recap of the Annual Business meeting from November. Looking into the results of the meeting and what went well, what to work on, and how we can improve for next year. There was a financial offset based on the meet and greet at the fan fest and the annual meeting. Numbers back from the meeting, 100 people from the match pass lottery were there in person, for steaming (2 streams running for the meeting via Facebook and YouTube) over 26k click throughs and an estimated 5k unique people reach both live and in the few days following the meeting. We estimate we reach 3x more than fans previous years and that doesn’t include the blog interaction. We did note the concerns around not attending the event, how can we have a larger attendance and a good quality stream. Discussed where we can improve and make it better for the fans next year. This covered how to better get follow-up questions, to getting better answers from the front office, to how the Alliance Council can better represent the fans.
We wrapped with a discussion around how to have better communications for Alliance Council members. A survey with options will be sent to the group. We also noted the January meeting will note be Jan 2nd and we are looking into Jan 9th.
Alliance Council have been notified of a few issues with the move to SeatGeek. We spoke with the Front Office and have received additional details around the rollout and the plan for the coming months.
As announced in September, Sounders FC will be partnering with SeatGeek as their primary ticket partner
Since this is a new system, all season ticket members will have to “link” or setup and account with SeatGeek
The Sounders legally cannot transfer credit card information to the new system or create passwords for you, so the club cannot do this for you. (This is a good thing!)
Those who are on the 50/50 or 6 part payment plan need to link their accounts by Friday, December 29 as the next payment in January will be processed in SeatGeek.
Those who are paid in full will link their accounts in January and will have additional communications around that.
All members are required to link their accounts and input their credit card information to successfully set up their account for the 2018 season
If this is not completed by the deadline, it risks delay in season ticket package and receiving access to digital tickets
In terms of ticket delivery methods, you can still access the tickets through the Sounders FC app. The main change you will notice is instead of Ticketmaster Account Manager to print/forward/resell your tickets, you will have SeatGeek Account Manager, with similar and improved functions.
Have questions? Running into issues? First point of contact is to reach out to SeatGeek at 888-444-9028 or email [email protected] and they will assist you. Your Sounders FC ticket rep is always able to help as well.
Hopefully this helps with the transition to SeatGeek.
As the Alliance Council, representing Alliance Members and fans of Seattle Sounders FC, we recognize and celebrate the diversity of our communities.
Alliance Council and Supporter Groups have worked closely with the Sounders FC throughout the years around the fan experience inside and outside of the stadium. We gave our strong opinions back in September following a series of incidents. We know that Community is important to all of us, and we continue to have a regular face-to-face engagement to advocate for and represent all fans.
We have seen how Alliance members and fellow fans have not been treated as expected – both at home and last weekend in Vancouver, BC. As fans we have been left frustrated, angry and confused at the vacuum in communication around these serious issues. We encourage all Sounders fans to respect and support each other as a community.
Alliance Council recognize our Club Ownership and Front Office for their continued support – both visible and otherwise. We applaud our Ownership in issuing a jointly signed, though delayed, statement of values: “At a human level, we believe these values to be non-political. Speaking up for equality is simply the right thing to do.” We believe their statement was originally intended to be stronger, and we believe the dilution and the delay to be caused by MLS decision-makers.
Alliance Council look beyond our Club to Major League Soccer to provide a clear statement of values that recognizes the diversity of the fan base. The silence in this matter is deafening, disappointing and cowardly. The decision made to eject our fans last Sunday was wrong, and the silence surrounding the decision is wrong.
Soccer is a global platform of inclusion and unity, and even a common language. Soccer is love, passion, and lifelong devotion. It is these commitments that create the very foundations of Clubs around the world that have existed for more than a century. Fans first, MLS. Fans first.