photo by Karl Picard
March 25th, 2017
by Karl Picard
Our meeting was March 7th, and included nearly an hour of conversation with the Sounders’ marketing team. The first half of the meeting was a presentation and Q&A with Vice President of Marketing, Kyle Sheldon. They reviewed the look and feel of the schedule posters and banners for the stadium. They have put an emphasis on the Rave Green – back to basics for marketing. One other thing they have prioritized is standardizing things across all elements from banners to graphics and between different channels from web to mobile to different social platforms to provide a better experience to the consumer. Their focus is on local growth but thinking globally as well. We reviewed some of the work around the season ticket box and delivery including the Golden ticket promotion.
There will be a few new things, too. They will be deploying signs on game day to help fans experience all the game day events and activities. There is now a printed match day program (also available digitally) with a focus on the storytelling: March has articles on both The Save and Brian Schmetzer. The last thing we covered was the surprise: getting the giant MLS Cup, the very one from the match in Toronto, for the season. At the time of the meeting they were still working out the details but as many of you saw it is currently sitting behind section 124. Darla Langdon and Alex Eagleton are the follow-up team for marketing.
After a quick break, we moved on to a review of Articles including the Honorary Chair secondary reading. The article was voted on and passed unanimously. Next up was Article 4 and dealing with when the Annual Business Meeting can be held. The requested change is to ensure we can review the regular season that has just concluded rather than have it scheduled in the beginning of the season or some other time. We discussed the verbiage around how we deal with any changes to the MLS schedule. The discussion went into the ability of the Council to put on the Business Meeting without the help of the Sounders front office. Final was the updates to Bylaw 7 (Supporter Group) which was discussed with 4 different representatives from Supporter Groups (changes stemmed from the proposed updates to the constitution in October).
We discussed steps to take should Stars for All not receive full support from the league. Luckily, we got a temporary solution shortly after the last meeting. We will continue to work for a resolution where all teams going forward will have #StarsForAll.
That’s all from March. There is also the video recap with Martin and Cameron posted. Sorry for the delay in getting this version out, life got in the way this month.