21 July 2017

By Stephanie Steiner and Martin Buckley

Annual Business Meeting 2017 – an update

To be clear – the Alliance Annual Business Meeting will be held.

It will be after the close of the regular season and is planned to be held in The NINETY.

The event will be live streamed.

We recognize that the Annual Business Meeting is important, yet at the same time it’s also not terribly convenient for many fans. Location, timing, traffic, weather – all conspire against us.

Early this year we began working with the the Club to make the Annual Business Meeting more accessible. That means reaching out to more people, making it easier for the average fan, and yes reduce the expense of a large production. We coordinated with the Club to meet these goals.

To be clear – the Alliance Annual Business Meeting will be held. It will be after the close of the regular season and is planned to be held in The NINETY. The event will be live streamed.

Also as part of these conversations, we closely examined the degree to which people were embracing Sounders’ streamed events. One eye-opening example of the reach of streamed events are S2 games and even the streamed draft for the Zach Scott Testimonial Game.

The NINETY has a limited capacity. Once Front Office, coaching staff, Alliance Council and representatives from Supporter Groups are present, there is even less space for Alliance Members. We plan to hold a lottery for Alliance Members to be at The NINETY for the event.

We then worked with the club on creating something FOR the Alliance as a whole. This resulted in the 13 August 2017 Season Ticket Member Event – for all Alliance Members – a real benefit to you all. Fans, players, behind the scenes – and at a time when we can all enjoy the Seattle summer.

Looking back – the Alliance Annual Business Meeting attracts pretty much the same 700 people. We have gained almost nothing in attendance. When people knew Schmetz would be promoted, we got up to 1200, but we can’t promote him every year. There were huge investments into player interaction, big lures with photo ops – none of these grew awareness. People don’t want to come out on a rainy November night.

We represent all Alliance Members – we have a duty to consider any and all ways to reach out to those that are unable to attend that in-person event. Technology can be the enabler for this.

Our other commitment to you is to review this change. If it does not work – we will change.

As always – thank you for reading and for your support.