SEATTLE SOUNDERS FC ALLIANCE COUNCIL

MEETING MINUTES

August 2018 – 7:00 PM – The NINETY

Call to Order

Call to order 7:00 PM

Attendance

Present: Nick Biesold, Jerry Neal, Stephanie Steiner, Roberta King, Darla Langdon, Lisa Angeles, Daniel Roe, Nicholaus Biela, Alex Eagleton, Jesse Kilgore, Martin Buckley, Gilbert Ko, Jeff Williams.

No one on phone.

Strategy Session

Season Ticket Member Celebration and Renewals – Mikaela Purvis

Welcome back Mikaela!

Renewals: Front Office survey of Season Ticket Members showed that 13% rated some degree of overall dissatisfaction: team performance is first priority and second is match day experience,

Inconvenient scheduling and resell are the new challenges for this year.

Value concession items: the Club is working on concession deals to offer fans at each match, similar to the hot dogs/drinks/popcorn deals that have been offered in the past.  It’s possible that there could be a variety.  This conversation is in progress

Other

  • There are no resell fees through SeatGeek for 2019 for Season Ticket Holders
  • Sounders offer AAA services on match day.
  • STM can purchase discounted season parking pass
  • STM may opt out of scarf and make RAVE Foundation

Working on:

  • 12 month payment plan
  • Sounders are looking for a transportation partner
  • Some other cool benefits surrounding 10 Years of Sounders in MLS

Green Zone (Hawk’s Nest, North End of stadium) Rows S and higher will be closed next year. Covered in tarp.

Pricing:

– weighted average 1.5 % increase.

– 42.1% of seats sold are decreasing in price or staying flat
– 26.7 decreasing
-15.4 staying flat

There are no increases larger than 3.8%.
Edit preferences 1 August
First payment 4 September

Suggestions from council.
– Allow the fans to know the final price.
– The payments can be adjusted if seats are different price.

Season Ticket Member Celebration:

Save the date STM Celebration August 19 11AM to 2PM
Number one request from fans are photo opportunities and autographs.
Scarf vote: will present the final 5 at STM Celebration – samples of the scarves will be there.

Scarf Vote update (for 2019 scarf)

The plan is to get the choices of scarfs from 42 to 5.
The scarves will be gifted to the final 5. Voting in person through the phone at the event. Trying not to compete with GM vote and cause voters’ fatigue.

Some open brainstorming from council to get more participate:

-links to software to help design.
-student version of Photoshop
-5 finalists get to keep the scarves
-Larger window of time to design
-provide the logo, Sounders FC fonts, etc.: make it easier for non-professional designers without access to that art
-important that it remains ‘from the Alliance Council’ and not commercially sold

Martin showed all 42 entries on-screen.

GM Vote update Martin, Alex, Jeff
– Alliance Council met with Adrian + Garth

2018 Alliance Council Projects                    

Food:            

Status and feedback from project leads and sub-teams keep the reviews coming.
Please take picture of food and send to Alex. Alex posted a picture of food on Facebook, and asked people to guess what it was. Different burgers in stadium: John Howie was the worst and cost the most. Alex will send reviews to Taylor and have them forward to First and Goal Hospitality.

Jersey: Jersey team was not given an update, but Stephanie and Martin had a little information. All are frustrated with the lack of creativity pushed upon us by Adidas and MLS.

Adidas is pushing MLS clubs to more and more similarity, yet promoting creativity and edginess but not honoring either. Both Council and Club are frustrated. Alliance Council is considering its next steps carefully.

Match day no update

Sitting vs standing: club making calls to season ticket holders. No one present had received such a call.  Council members expressed frustration over not being included in this conversation to solve sitting vs standing.

Travel: still working.

August meeting: will be a working/planning meeting.

Adjourn