Meeting Minutes: June 2019

Meeting Minutes: June 4th,  2019



June 4th, 2019 – 7:00 PM


Present (11 of 18): Cameron Collins, Carmen Hall, Dan Roe, Duane Nakamura, Jeff Williams, Jerry Neil, Kelsey Gallo, Lisa Angeles, Martin Buckley, Nicholaus Biela, and Stephanie Steiner.

Absent (7): Alex Eagleton, Ben Slager, Louis Garcia, Molly Wagner, Darla Langdon, Chris Urquart and Todd Cowles.

Via telephone none

I. Call to order:
 Martin Buckley 7:02 PM

  1. Roll. Jeff Williams:  11 of 18 present at 7.00pm.

III. Executive committee At Large Position Vote: Social Media
Cameron Collins and Nicholaus Biela were elected to voting committee.

Four candidates self-nominated. After short nominating speeches a paper vote was taken.

Kelsey Gallo was elected to the Executive Committee At Large position. Kelsey will report on her plans next meeting.

  1. Chick-fil-A and potential league-wide sponsorship.
    Alliance Council is aware of long running rumors regarding a League-wide commercial sponsorship with Chick-fil-a.

A long conversation discussed multiple concerns around this. The main concern is that the League has promoted various campaigns and awareness activities to support inclusion and diversity (Soccer for All, Don’t Cross the Line) – while Chick-fil-A, the Chick-fil-A Foundation and other associated entities have historically shown behavior and funding which is in opposition to these goals. In addition Alliance Council recognized that Seattle Sounders FC, ownership, players and front office have repeatedly shown behavior which support diversity and inclusion.

A secret ballot was held amongst Council to determine whether this was a conversation we wished to bring to the league. There was unanimous support for this from Council.

A workgroup was formed to create a letter, talking points and a social media campaign – to land before 25th June 2019. Cameron, Carmen, Nicholaus, Dan will do the wordsmithing on the formal letter.

  1. Outreach update
    Nicholaus is looking for information to support outreach.
  2. Final wrap up of Player Recognition
    The final notes from the Player Recognition project were reviewed – and will be minuted for future activity.
  3. Working session: Best XI
    The Alliance Council Best XI process was discussed. The voting site will be open until close of the week.

A long conversation regarding individual selection criteria for Best XI was entertaining. Noted thanks to the Club for including Alliance Council.

  1. Other business

Carmen will talk to Front Office on Friday about scarf vote. Process and timeline will be posted on Teams. Similar to last year – designs submitted, Council selects best five, Alliance wide voting, prototype scarves for final five, scarves on display at fan event in August.

No date for the fan event yet – likely to be late August.

Surveyed the council 16 of 19 responded

The business meeting is to be streamed at a venue for about 500 towards the end of August.

Cleanup on bylaw 9, part of the law was not posted but is updated now.

Molly Wagner is now ex officio status

Adjourn: 8:48 PM


Meeting Minutes: May 2019

Meeting Minutes: May 2019



May 7th, 2019 – 7:00 PM


Present (16 of 19): Alex Eagleton, Ben Slager, Cameron Collins, Carmen Hall, Dan Roe, Duane Nakamura Jeff Williams, Jerry Neil, Kelsey Gallo, Lisa Angeles, Louis Garcia, Martin Buckley, Nicholaus Biela, Stephanie Steiner, and Todd Cowles.

Absent (3): Molly Wagner, Darla Langdon, Chris Urquart

Via telephone none

I. Call to order:  Martin Buckley 7:00 PM

Jessie Kilgore offered his resignation from Council, which was accepted.

Duane Nakamura is newly voted onto Council. Duane was welcomed and introductions made.

II. Roll. Jeff Williams:  16 of 19 present at 7.00pm.

III. Martin review on Player recognition wrap-up.
Wrap up workgroup on player recognition. Molly to send the email out with the wrap-up.

IV. Todd Presentation of the Rave foundation.

A summary of the plans the Rave foundation is planning. A small discussion on the great things the Rave are planning to Lead, serve, and invest. We were asking how the council can get more involved and coincide with the mission of the board. A request for the rave group to get up information sooner than later to help up plan. Darla went over some historical notes. Todd would help us bridge the partnership. The alliance can help promote.

V. Update: Social media plan and next steps.
Nicholas is heading the charge of how we need to use our tools to educate people on what is the council involvement. We will need to recruit additional help when the fan base increases to 30,000 season tickets. We brainstormed ideas to help drive the hits to social media.
Ideas: monthly mention in a magazine, content to include blogs, twitter, looking for material to regularly get information to the alliance members.
We need to educate people on the Yearly business meeting, scarf vote, fan event. Using these contacts for self-promotion.
We are looking for ways to get fan feedback and ideas to recruit more involved members.

VI. Working session:

We decided not to comment on the new code of conduct at this time. There was an open discussion on how it would be related to fan experience. We mentioned what items could be brought to the council for consideration.

Some of the ideas for driving awareness:

Scarf vote jersey planning, questionnaire.Fan appreciation day has the alliance council hand out the maps for signature places.
3 people can post to twitter, Molly can gather items.
Smaller events for the season ticket holders, example first day of practice.
Cards in the seats, information at seats.
Commit to every game to take fan pictures.
Pin and Pamphlet in the fan experience box.
Identify the council at games, bring awareness.
Promote scarf, jersey, garth visit regular parts of being a council member.
Partner with Rave at a bowling event.
Guest blog on Twitter.
Birthday acknowledgments.
Membership cards in the box.
GM vote and planning.
Branding Cups, napkins.
Some mention in the nightly pregame.

VII. Owner Meeting with Adrian and FO May 11th.

We wanted to review how the council has developed and to what is in store for the council in the next 10 years. How does the alliance fit into the Sounders future plans?

Adjourn: 8:53 PM

Meeting Minutes: April 2019



2 April 2019 – 7.00 pm

Present (11 of 18): Lisa Angeles, Martin Buckley, Cameron Collins, Todd Cowles, Alex Eagleton, Carmen Hall, Darla Langdon, Jerry Neil, Ben Slager, Stephanie Steiner, and Chris Urquhart.
Via telephone (1): Daniel Roe.
Absent (6): Nicholaus Biela, Kelsey Gallo, Louis Garcia, Jesse Kilgore, Molly Wagner, and Jeff Williams.

I. Call to order – Martin Buckley

II. Roll – Cameron Collins: 11 of 18 Present

III. Update: Player Recognition – Molly Wagner
Tabled until next meeting.

IV. Update: 2021 Jersey Subgroup – Cameron Collins & Stephanie Steiner           
The jersey subgroup met with Taylor Graham, Seattle Sounders Vice President of Operations, to discuss the 2021 kit and adidas’ vision. The subgroup will be providing ideas to the Club on inspirations for the kit. If the larger Council would like to provide feedback, it can be submitted through Cameron or Stephanie.

V. Alliance Council Mission/Vision – Martin Buckley            
Council discussed the Mission Statement created at the March Meeting.  After review, it was adopted unanimously as below:

The Seattle Sounders FC Alliance Council strives to achieve the best fan experience in North American soccer and to build upon our historical foundation in order to preserve the Club we love.           

We do this by being the voice of the fan and by upholding the principles of Democracy in Sports.

VI. Alliance Council Future Structure – Martin Buckley

Currently, the Council is pretty well distributed throughout the Stadium, more so than the Council has ever been before. The question before the subgroup has been, “how does the Alliance Council work to be representative as the Council grows?” Doing so in a more strategic manner would allow for more information sharing, increased participation, and emphasis of areas of the stadium where representation is lacking. One suggestion to achieve this would be to have the equivalent of “Section Mayors,” where Council Members would represent the section where they sit. This model would allow for “at-large” members, such that there could be more than one representative from a specific section.

The group has also looked at different structures for the Council itself, including quarterly meetings for a larger Council and then monthly meetings for an increased-in-size Executive Committee.

Council will target the summer fan event to grow Alliance Council and get more information to and from the fan base.

VII. Other Business and Open Discussion 

  1. Away Game Travel: Alex Eagleton has continued to look in to the notion of allowing Alliance Members away game travel experiences. He will continue to research the topic.
  2. Inclusion: Chris Urquhart would like the Council to do something surrounding World Autism Awareness Day next year. Council agreed that this would be a great idea.

VIII. Adjournment

Moved. Seconded. Council votes unanimously to adjourn.

Meeting Minutes: March 2019



5 March 2019 – 7.00 pm

Present (15 of 19): Alex Eagleton, Cameron Collins, Carmen Hall, Dan Roe, Lisa Angeles, Louis Garcia, Gilbert Ko, Jeff Williams, Jerry Neil, Kelsey Gallo, Martin Buckley, Nicholaus Biela, Molly Wagner, Stephanie Steiner, Todd Cowles
Absent (2): Ben Slager, Chris Urquart
Via telephone (2): Darla Langdon, Jesse Kilgore

I. Call to order: Martin Buckley

II. Roll. Jeff Williams: 15 of 19 present

III. Working session: Alliance future state

Martin gave an overview of how the council started, numbers of Alliance Members and numbers on Alliance Council. The club goal is “to fill CenturyLink” by mid 2020’s.

The question is how Alliance Council is ready and adapting to this? Martin displayed the situation of where we are today. We created a map on where the current Alliance Council members are situated within the stadium.

We perceive there could be up to 50,000 Alliance Members in the next ten years. We want to be more representative in all aspects; demographics, stadium coverage.

Discussions were centered on several topics.

  • What is the Alliance?
  • are new fans aware of what the Alliance is?
  • are fans aware of the Alliance Council? What the purpose of Alliance Council is?
  • How do you join Alliance Council? What being part of Alliance Council means?

Discussion on Hurdles we are facing.

We have ten years of history and in looking to the future the discussion on what some of the challenges we are facing and how the Alliance and Alliance Council are perceived. We believe that the majority of current Season Ticket members do not have tenure back to 2009 – and we will need to work to educate them on being an Alliance member. We need to have the Season Ticket membership buy into the emotional part of being a fan.

We had a conversation on how we are interacting with the Front Office, positive and negative. One of the pillars of the front office is Community, and the Alliance is a large part of that.

A North Star.

Some workshop and discussion about “what is the Alliance” and “what is the Alliance Council” led to a need for a mission statement, or North Star, for the Alliance Council.

Key themes included:

  • looking forward
  • represent all Alliance members
  • help with the fan experience
  • enrich the fan experience
  • encourage the emotional hook
  • establish pride
  • speak with a unified voice on behalf of the communities we represent.

To help focus on this direction we wrote a draft of the mission statement:

The Alliance Council strives to achieve the best fan experience in North American soccer and to preserve the Club we love.
We accomplish this by being the voice of the fan and upholding the principles of Democracy in Sports.

IV. Other business

The summary of the Player Recognition project will be emailed to the Council for discussion next month.

The value menu did not show well enough and needs to have better placement, this will be passed to the Front Office team.

Adjourn: 8:58 PM

Addendum: Gilbert Ko submitted his resignation, and it was accepted.

Meeting Minutes: February 2019



5 February 2019 – 6.30 pm

Present (14 of 19): Alex Eagleton, Ben Slager, Cameron Collins, Carmen Hall, Gilbert Ko, Jeff Williams, Jerry Neil, Jesse Kilgore, Kelsey Gallo, Martin Buckley, Nicholaus Biela, Molly Wagner, Stephanie Steiner, Todd Cowles

Absent (2): Chris Urquart, Dan Roe

Via telephone (3): Darla Langdon, Lisa Angeles, Louis Garcia

Note: this meeting was scheduled for an early 6.30pm start. Roll was taken at 7.00pm.

I. Call to order: Martin Buckley

II. Roll. Jeff Williams: 14 of 19 present at 7.00pm.

III. Closed session with Garth Lagerwey, GM and President of Soccer: Garth spent time discussing multiple aspects of the forthcoming season with Alliance Council. Thank you to Garth for spending time with us.

IV. Working session: report back from workgroups

Our top collaboration areas with the Front Office will be around Jersey design, Scarf Vote, Alliance Council future state and Inclusion. Inclusion will specifically include areas around perceived affordability and sitting/standing.

JERSEYS. No update.

SCARF VOTE. No update.


INCLUSION. No update.

OUTREACH. No update.



ALLIANCE COUNCIL FUTURE MODEL. Workgroup will meet late February.


PLAYER RECOGNITION. Martin Buckley reported that this project to build a Hall of Fame is broadly supported by the club and Front Office – but the timing for funding and other investment is not right. For 2019 the club will be working on Ten Years in MLS with some specific MLS player recognition this year. Alliance Council will look to be included in that work.

The Hall of Fame/Player Recognition workgroup should meet to wrap up this workstream – with action items and a work back for a future year. Alliance Council will work with the Front Office to secure priorization for this – along with funding.

V. Other business: The club will announce their goal to become Carbon Neutral. Alliance Council recognizes this work and commends the club for their leadership. There is a planned Tree Planting event that Alliance Council have been invited to attend in late February.

Molly Wagner was noted for her work on social media, especially regarding the more human side of the Zulily kit sponsorship announcement.

VI. Adjournment: Moved. Seconded. Council votes unanimously to adjourn.

Meeting Minutes: January 2019



8 January 2019 – 7.00 pm
The Ninety

Present (15 of 19): Alex Eagleton, Ben Slager, Cameron Collins, Carmen Hall, Chris Urquart, Daniel Roe, Jeff Williams, Jerry Neil, Jesse Kilgore, Kelsey Gallo, Lisa Angeles, Louis Garcia, Martin Buckley, Molly Wagner, Stephanie Steiner

Absent (4): Darla Langdon, Gilbert Ko, Nicholaus Biela, Todd Cowles

Via telephone (0): None

Note: this meeting was re-scheduled, so is not counted for Council attendance.

I. Call to order: Martin Buckley

II. Roll. Jeff Williams: 15 of 19 present.

III. Welcome and introduction: Carmen Hall: She wants to participate in conversations about the experience, and to work with the bylaws and constitution. Welcome to Carmen.

IV. Working session – ideation and prioritization of workgroups for 2019:

Council discussed the priorities the we would like to concentrate in 2019. These areas of focus will be the working groups for 2019:

JERSEYS. Cameron Collins volunteered to head up the jerseys group this year. Past groups have worked with the Front Office and with short notice meetings. He would like to get a little more pro-active and have more influence if possible.

SCARF VOTE. Carmen Hall volunteered to head up the scarf vote this year. We have had successes in the past and would like to continue with the influence we have had. Martin Buckley offered to help with the online and Alliance Council voting piece.

CONCESSIONS. Alex Eagleton is heading up the workgroup, and some priorities are: diversification on beer selection, to work on a better choice of food in the Club area, and affordable meal packages.

INCLUSION. Chris volunteered to lead the workgroup to review and make recommendations on a broad range of inclusion issues such as sitting/standing, people with various disabilities and their matchday experiences, and affordability of the match day.

OUTREACH. Nicholaus Biela volunteered to lead the workgroup to focus on outreach. This will be done in conjunction with Molly Wagner and her focus on communications and social media. The goal is to increase the awareness and visibility of the Alliance Council and how the Council is involved with matters that impact the Alliance.

AWAY TRAVEL EXPERIENCE. Chris Urquart volunteered to lead the workgroup to look into a premium travel opportunity. Alex summarized the work that had been completed in the past – namely that for most away matches tickets are allocated to the various Supporter Groups through the Front Office and there had been little demand for a premium travel offering.

YOUTH OUTREACH. Todd Cowles was nominated to lead this workgroup to link the visibility to Council and maybe include links to new Club activities. Cameron Collins talks about the future and how the youth can contribute to the future.

ALLIANCE COUNCIL FUTURE MODEL. Martin Buckley and Jeff Williams will set up a workgroup to continue to investigate and make recommendations on Alliance Council future state. The workgroup will address questions such as what does the Council look like in 5 years to 10 years from now.

MERCHANDISE AND SIZES. Kelsey Gallo volunteered to lead this workgroup, looking into inclusive sizes and more. The group is exploring what kind of merchandise kids would like. Looking at extended size ranges – we’ve had requests for larger sizes for several years.

PLAYER RECOGNITION. Molly will lead this workgroup to continue the work on player recognition.

Some other ideas discussed but not prioritized include:

  • Survey to promote and find data
  • Create a group meet your neighbor
  • Grass v Turf: energy can be spent better in other areas
  • Ten years of The Alliance: content created from this project in 2018 will be posted to the Alliance Council website and added to over time.

V. Proposed Bylaw 12 – Voting Procedure for Executive Committee: Second Reading. Minor punctuation and typographical improvements were accepted. Section 12.2 – strike “nomination by the nominating committee” replace with “nomination by the election committee.” Unanimous vote for acceptance with changes. This Bylaw is accepted and incorporated into the Alliance Constitution and Bylaws.

VI. Opinion Statement honoring Sigi Schmid: Cameron Collins proposed an Opinion Statement honoring Sigi Schmid. After review and some light editing this was unanimously voted to be accepted. Kelsey Gallo and Molly Wagner volunteered to write additional language to support the Opinion Statement.

VII. Player Recognition:

There was a presentation from Molly Wagner and Kelsey Gallo on creative ideas for a Hall of Fame. The group would want to make a plaque per person that tells the story and playing history. There was a mock-up presented; it was received well as the direction for the presentation.

There was discussion on the nomination and approval process. A nominating committee and screening committee will be set up after the decision on how the members will be selected. It was proposed to create a board would form the selection committee. We want to determine how to accept a nomination and how to vote them in.

Martin Buckley urged that these ideas need to urgently be put in front of the Sounders Front Office to get feedback on whether the project is possible.  The plaque idea is the preferred design; The designs have been drafted but need more work. The workgroup will work over the coming weeks to bring the creative ideas and the process to a single, short presentation that can be used to gather support and gauge interest from the Front Office.

VIII. Other business: Martin Buckley and Stephanie Steiner have a sync call with the Front Office to align these workgroups and projects with the Front Office.

IX. Adjournment: Moved. Seconded. Council votes unanimously to adjourn.