Meeting Minutes: May 2015

7:00 p.m.  Seattle Sounders FC Front Office

Present (12 of 32): Sam Chesneau, Cameron Collins, Craig Dillon, Roberta King, Leann Johnson, Angelica Mendoza, Jerry Neil, Karl Picard, Stephanie Steiner, Hans Ulland, Kristina Vaughn, Kelly Weiler

Guests:  Petyr Beck (Documentary Media), Maya Mendoza

Next meeting:    Tuesday, June 2, 2015 at 7:00 p.m.

I.  Call to order – Stephanie Steiner

II. Roll call – Angelica Mendoza – 12 of 32 members present (13 needed to establish quorum)

III. Approval of minutes – Stephanie Steiner – Motion to approve April minutes passed

IV.  Guest Speakers – Petyr Beck and Maya Mendoza

  • Petyr Beck – Documentary Media publishing company and former college roommate of Adrian
  • Maya Mendoza – General Counsel for SSFC and Executive Director of Rave Foundation
    • Father, Fred Mendoza, served as General Counsel and saw transition of SSFC to MLS
    • Maya began when SSFC separated from Seahawks
  • Rave Foundation is a wholly separate 501(c)(3)
    • Created by Adrian to give back to Seattle soccer community and provide opportunities for those who cannot afford to play
    • Increase equity, opportunity and accessibility of the game
    • Allow for more urban participation
    • Design tennis court-sized urban fields for free, small pick-up games
    • First fields may be part of Yesler Terrace project and ideas to part of waterfront designs
  • Legacy book project that captures unique relationship between the community and team
    • A look at the team over the last 40 years of professional soccer
    • Coffee-table style, large, 200-page landscape book featuring images and stories
    • Mostly visual and less narration
    • Feature mid-70s team today
    • Bring in stories from the community coupled with compelling images
    • Images not only of match-day in the stadium, but also local bars, fields, etc.
    • Demonstrate the love for soccer in Seattle and commemorate the Pacific NW relationship with the team
    • Tribute to soccer in the community driven by images, quotes and stories
    • Include all supporter communities (e.g., more diverse south-end populations)
    • Council to help solicit stories, photos and experiences
    • Maya and Petyr interested in all types of feedback and suggestions; contact via email
      • 83-94 intervening time
      • NASL Sounders marketing directly to young people while MLS Sounders targeting adults with children
      • Players throughout the decades
      • Marketing campaigns with scarves throughout the city
      • Culture of 2009 opening MLS season to today
      • Personal perspective of supporter culture from within
      • Away match experiences
      • USOC family make-up and how it differentiates from S2 and First Team matches
      • Supporter group representation over the years
    • Rave Foundation project, so outside of MLS control
    • Maya considering summer intern to help with Rave Foundation and book generation
    • What stats would we like to see?
    • Considering eight-page fold-out with timeline displayed; perhaps showing jersey colors and designs over time
    • Collecting ideas and building content all through the summer

 V. Old Business

a) Changes to Charter – GM vote – Stephanie Steiner

  • Stephanie and Kyle Boyd presenting AC ideas to Taylor Graham
  • Engaging in collaborative conversation with the Club until we have a resolution to concerns
  • Club wants GM recall procedures in writing
    • More clarity on what vote actually means; confidence versus no confidence vote
    • Need to determine percentage of people required to petition for recall
    • Votes should be blind; FO should not be able to see who votes which way
    • Anonymous voting needs to be emphasized in advertising
    • Build more power into the recall vote and ability to call as needed, rather than be concerned about circumvention by the Club
  • Will need to detail vote advertising frequency, time of day, medium, etc.
  • If Club will not allow us to reach out to fan base directly, it has to be responsible for doing the work and absorbing the costs associated
  • Letter to Taylor expressing that conversation re GM vote is pending
  • Suggestion that we are too concerned about 48-month limitation; general fan is maybe only concerned with ability to vote on GM rather than when voting occurs
  • Goal should be to ensure the greatest number of Alliance members vote
  • Greatest fan engagement in October; shouldn’t timeline work backwards from there?
  • Consider engaging in soft polling with existing options and throwing out those that receive minimal votes
  • Stephanie and Kyle drafted four question to pose to fans
    • Put questions into blog form to be tweeted out one at a time
    • SSFC will distribute via social media
  • Requested Sounder at Heart to feature the blog

VI. Work group updates

  • Year-end meeting – Stephanie Steiner
    • Email went to FO to check on date and venue for this year
  • Supporter group recognition – Daniel Roe
    • Daniel, Mark Nesteroff and Brendan Vaughn participating in conference call to discuss
    • Sending clarification questions to Taylor
  • Community involvement – Kristina Vaughn
    • Pioneer Square clean-up event on May 16 (VAN away)
      • Viewing party post-event
      • Kristina Vaughn to clarify how many people are needed
      • RSVPs needed by May 8
    • Kristina met with Roger Levesque to discuss United in Green initiatives
      • Rave Green run in Kirkland – 9k, 5k and kids run
      • March to the Match water carry in support of clean water initiatives in Africa; hoping for 1,200 people and Guiness World Record
      • Considering July match; more info at June meeting
  • Communication – Karl Picard
    • Karl now managing Twitter account
      • Currently 2,500 Twitter followers versus 900 Likes on Facebook; need to pump numbers up
      • Goal to tweet twice a day with a photo and/or link
      • Shane willing to retweet by request
    • Work group is developing guidelines for appropriate communication via social media
  • Adjournment – Motion to adjourn passed

Meeting Minutes: April 2015

7:00 p.m. The NINETY

Present (14 of 32):Kyle Boyd, Paul Cox, Craig Dillon, Michael Dollard, Woody Favinger,
Roberta King, Angelica Mendoza, Jerry Neil, Karl Picard, Daniel Roe, Stephanie Steiner, Hans Ulland, Brendan Vaughn, Kristina Vaughn

Guests:  Taylor Graham, Roger Levesque

Next meeting:    Tuesday, May 5, 2015 at 7:00 p.m.

I. Call to order – Stephanie Steiner

II. Roll call – Angelica Mendoza – 14 of 32 members present (13 needed to establish quorum)

III. Approval of minutes – Stephanie Steiner – Motion to approve March minutes passed

 IV. Community Outreach – Roger Levesque and Taylor Graham

  • Roger started with FO in December; shared passion for SSFC and community
  • Working in partnership with Taylor and Katie Pendleton
  • Met with past and current community partners to discuss how SSFC might have a bigger impact
  • Traditionally worked with five community partners; fundraising and issuing a check at the end of the season
    • Reevaluate the structure of five community partners with United in Green
    • Work with same community partners, but have flexibility to be involved in more programs and partnerships
    • Relationships with each partner will vary (e.g., player appearances and talks on leadership for Sounders in Schools, and fundraising and awareness-building for Washington Global Health Alliance)
    • Aiming for strategic over reactionary giving
  • New website and platform (
  • Intend to do more given various assets, such as on the business side and with the game of soccer, supporter groups and AC; involve the whole SSFC community
  • Include all stakeholders and not just the players; lean on FO staff, supporter groups and AC for service and mentorship as well
  • Pillars of equality and equity
    • Equality – introducing and growing the game of soccer and inherent values it teaches; let the game be the teacher (e.g., principles of discipline, teamwork and mentorship)
    • Equity – using energy and enthusiasm to make a difference in local community and combat growing disparity in the city
    • Provide opportunities to those who may not have them otherwise
    • Leverage soccer as a powerful vehicle to provide support and teach values
    • Aim for each partnership to be somewhere on the sliding scale between equity and equality
  • United in Green separate from Rave Foundation, which is focused on urban field development in around Seattle area
  • SSFC will partner with Rave Foundation (e.g., use field for Street Soccer Seattle training session)
  • SSFC working closely with Seattle Foundation; fundraising dollars go into donor advised fund that can only be distributed to 501(c)(3) organizations
    • United in Green is not a separate 501(c)(3)
    • Selected Seattle Foundation for knowledge base and history of working with nonprofits
    • Mission-driven structure of United in Green; perfect hybrid of 501(c)(3) status through Seattle Foundation, and independence and flexibility of not being a separate foundation
  • Electronic version of 50-50% raffle to be incorporated in State of Washington as a massive mean of generating dollars for nonprofit organizations
  • Will lean on AC to unite voice of fans and make United in Green successful
    • Initial service projects and other opportunities to get involved
    • Open-door policy with Roger and Taylor as AC has ideas and input
  • Work to streamline communication; get in touch with community in real time
  • Next big community push is week leading into April 26 match versus PDX
    • Week to get people focused on service and have an impact in the community
    • Different service event each day – schools, Habitat for Humanity, We Day benefitting Seattle youth
    • GiveBIG campaign begins May 5 – April 26 promotion launch for GiveBIG
  • Passion each of us feels is a byproduct of community impact
  • SSFC business goal is to be a global brand; community is a great way to start the conversation about expanding that reach (e.g., water sanitation project in Tanzania)
  • Will have transition and reevaluation periods to determine next steps; may determine a different focus area after impact is measured
  • What would fans like to see with respect to outreach?
    • Broad fan base with diverse backgrounds and interests; crowdsource ideas from that base
    • Brought-in stakeholders during evaluation process and development of mission, but hasn’t been much fan engagement with programming piece
    • Want fans to know that community is important and what SSFC is doing to make an impact
    • SSFC unique in including the fan base; how can fans work with SSFC to strengthen the community?

 V. Work Group Updates

a) Visibility team – Roberta King

  • Met with Shane Evans to discuss how to get information on the web and potential blog (e.g., Brad’s Captain’s Corner, which is visible and gets archived)
  • Same format as Shane’s regular blog posts
  • Biggest challenge is who will write the content
  • Suggests that we do not shy away from controversial or opinion pieces
  • Shane will use social media avenues to promote as we wish; could also do account takeovers

b) Supporter group recognition team – Daniel Roe (for Mark Nesteroff)

  • Should AC be able to recognize and remove supporter groups?
  • What does revocation of a supporter group status actually mean?
  • Team has yet to meet with FO to discuss if Club wants us to be the go-between
  • Recognized supporter groups are allowed privileges within their section(s); question of what exactly are the privileges
  • Original intent was to determine minimum standards for supporter group recognition
  • Create guidelines for Club to enforce

VI. Open items

a) Changes to Charter

  • GM Vote Team working on updating Constitution, Charter and Bylaws

b) GM vote

  • Recommendation handouts provided on: GM Vote, Recall Vote, Communication Channels, and YE Business Meeting
    • Vote of confidence at 48 months (or season when GM enters 48 month) and every fourth season thereafter
    • 48 months after individual is hired rather than complicating season vs. offseason
    • Necessary to mention offseason if voting every 48 months regardless?
    • Maya Mendoza will review language and finalize

c) Recall vote

  • 36 months to allow GM sufficient time to prove whether or not he/she is right for the job
  • After quorum is established, 50% of vote required to pass
  • 50% of AC voting to start process is too low; should be super majority
  • Motion to table GM vote and recall discussion to next meeting passed
  • Review handouts and come prepared to discuss at May meeting

d) Communication

  • Communication Channels; motion to table discussion to next meeting passed
  • Review handout and come prepared to discuss at May meeting

e) Creation of revenue

  • Need budget to plan YE business meeting (e.g., secure venue, A/V capabilities, staffing, etc.)
  • Hold the meeting in cooperation with the Club and negotiate which aspects should be AC responsibility and which should be SSFC responsibility
  • Do we have AC members willing to invest time/energy needed to execute YE business meeting?
  • Budget may also fund meeting materials, marketing/advertising, etc.
  • Suggest greater collaboration earlier on rather than budget and greater hand in planning
  • Sooner we communicate with FO on details and ideas, the better
  • Dialogue with Club about how we get to a point where we have a budget and run point on YE business meeting
  • Likely that FO would be willing to provide a budget for us
  • Two issues as separate: YE business meeting as a vehicle to obtain a budget, and increased collaboration with the FO
  • Budget discussion should reside with GM Vote Team, and increased collaboration should reside with YE business meeting work group
  • Motion to separate budget from YE meeting (budget to be discussed by GM Vote Team and YE business meeting to be discussed by work group) passed


  • Adjournment – Motion to adjourn passed

Meeting Minutes: March 2015

7:00 p.m. Seattle Sounders FC Front Office

Present (22 of 32):  Kyle Boyd, Samuel Chesneau, Paul Cox, Craig Dillon, Michael Dollard,
Nick Gibson, Leann Johnson, Roberta King, Angelica Mendoza, Kris Mydske, Jerry Neil, Mark Nesteroff, Karl Picard, Likkit Pocinwong, Jeff Randle, Erin Riley, Daniel Roe, Stephanie Steiner, Hans Ulland, Kristina Vaughn, Kelly Weiler,
Lee White

Next meeting:    Tuesday, April 7, 2015 at 7:00 p.m.

I. Call to order – Stephanie Steiner

II. Roll call – Angelica Mendoza – 22 of 32 members present (12 needed to establish quorum)

III. Approval of minutes – Stephanie Steiner – Motion to approve February minutes passed

 IV. Meeting overview – Stephanie Steiner

  • Suggestion to utilize Robert’s Rules of Order; preference for Robert’s as its more current
  • Review both Sturgis and Robert’s to decide which AC will utilize going forward
  • President to limit speakers who go on for too long or are redundant
  • Speakers to self-monitor and get to the point as quickly as possible
  • All commit to moving conversation forward

 V. Open items

a) Bio updates – Daniel Roe

  • Work group exchanged ideas and opted to update and streamline questions
    • Hometown
    • Years as STH
    • Soccer affiliations
    • Section in stadium
    • Favorite non-MLS club
    • Prematch ritual
  • March 20 deadline to submit bios; submit a new photo, otherwise old one will be used
  • Contact Me form removed; link to submit question to AC instead
  • Suggestion that when individual submits contact, should be able to indicate their section to route to closest AC member
  • Suggestion of one AC member assigned to each section to assist with administration of a Facebook page, ticket exchange and fan engagement
  • Content team may consider mini-interviews with members to use on AC portion of website

b) Work groups – Stephanie Steiner

  • Four primary work groups: visibility, GM vote proposal to ownership, Alliance membership, and supporter group recognition
    • Visibility team develops content, manages social media, drafts articles re process and members, and shares news re accomplishments
    • GM vote team develops proposal to ownership, and collects and shares content with visibility team
    • Alliance membership team determines criteria for membership, including half-season ticket holders, S2 STHs, and $125 buy-in
    • Supporter group recognition team creates a uniform process for recognition with deadlines, and guidelines for elimination of a group, etc.
  • Visibility team work load is mostly ongoing
  • Consider joining just one of the primary work groups and supplementing with smaller projects
  • Select a team leader and back-up, if designate is unable to continue

c) Work group reports

  • GM vote
    • Kyle Boyd (Lead), Kelly Weiler (back-up)
    • Develop timeline, solicit input and identify requests of SSFC
    • Connect with Drew Carey to discuss vision
  • Visibility
    • Roberta King (Lead), Michael Dollard and Kris Mydske (back-ups)
    • Nick Gibson to collect content
    • Priority is to update AC portion of website (correct information, logos, etc.)
    • Prioritize goals for the year
    • Request to meet with Shane Evans
  • Supporter group recognition
    • Mark Nesteroff (Lead), Daniel Roe (back-up)
    • Collaborate on content and funnel to visibility team
    • Timeline and outline for updates to Bylaw 7 to present at April meeting
    • Vote in June
    • Request form available via SSFC website for sign-up
  • Alliance membership – lead pending

d) Ticketing – Stephanie Steiner

  • Conversation on Facebook group and Twitter exchange re policy change for advance printing of tickets
  • Follow-up phone call with Ian Winklmann and Mikaela Purvis
  • Approximately 550 of all STH accounts (800 tickets) printed more than seven days in advance
  • Approximately 3-15 times per match, bar code is ineligible on printed ticket
  • Problem tickets are almost exclusively out of 800 printed more than seven days in advance
  • SSFC FO extremely willing to help anyone who needs access to their tickets in advance of seven-day window; ticket representative will assist
  • Forwarding may still occur at any time and is preferred, though cannot download or print until within seven days of match

VI. Statement to fans – Paul Cox

  • Should AC issue a statement re CBA negotiations?
  • Work group discussed and prepared statement for consideration
  • Binding resolutions and non-binding opinion statements voted on by entire Alliance
  • Both covered under Bylaws; must be brought to a meeting, SSFC provides input, and put out to vote by Alliance
  • Paul Cox, Nick Gibson and Woody Favinger presented proposed statement with motion to adopt as official statement on behalf of AC
  • Not in Bylaws to issue opinion on behalf of AC and not entire Alliance; Bylaw 3 discusses Alliance as a whole and not AC-only opinion
  • Suggestion to consider amending statement to make it clear that it is on behalf of AC only and not entire Alliance; risky for AC to make statement without actually polling the fans represented
  • General desire to make a statement, but it is neither prohibited nor provided for in the Bylaws
  • Note items to address and update in the Charter, Constitution, Bylaws, etc.
  • Motion to set a triggering mechanism (e.g., no agreement by 6:00 p.m. EST on Wednesday, March 4) for when to issue statement passed (13 for, 1 against)
  • Motion for statement to be adopted with amendment failed (7 for, 11 against)

VII.  Adjournment – Motion to adjourn passed

Meeting Minutes: February 2015

7:00 p.m. Temple Billiards

Present (20 of 33): Kyle Boyd, Paul Cox, Craig Dillon, Michael Dollard, Woody Favinger, Nick Gibson, Leann Johnson, Roberta King, Angelica Mendoza, Kris Mydske, Mark Nesteroff, Likkit Pocinwong, Brian Prouty, Jeff Randle, Erin Riley, Daniel Roe,
Stephanie Steiner, Hans Ulland, Kristina Vaughn, Lee White

Guest:   Jerry Neil

Next meeting:    Tuesday, March 3, 2015 at 7:00 p.m.

I. Call to order – Paul Cox

II. Roll call – Angelica Mendoza – 20 of 33 members present

III. Approval of minutes – Paul Cox – Motion to approve November minutes passed

IV. Council overview – Paul Cox

  • Schedule
    • First Tuesday of every month at 7:00 p.m.
    • Pioneer Square area (CenturyLink Field or SSFC FO or Clubhouse)
    • Additional optional meeting February 10 at 7:00 p.m. at SSFC FO
      • Introduction to Garth Lagerwey
      • Discussion re GM voting
  • Executive Committee roles
    • President
      • Main point of contact with FO
      • Preside over AC meetings
      • Ensure project progress
      • Lead annual EOY meeting
    • Vice President
      • Back-up President as needed
      • Advise President and Committee
    • Secretary
      • Keep minutes
      • Manage attendance and quorum count
      • Circulate agenda
      • Coordinate membership lists (e.g., Google and Facebook groups)
    • Two at-large members
      • Assist with AC leadership and projects
      • Established last year and worked well in driving AC forward
  • Nominations and elections
    • President – Stephanie Steiner nominated and elected unopposed
    • Vice President
      • Nominated: Daniel Roe, Lee White
      • Elected: Daniel Roe
    • Secretary – Angelica Mendoza nominated and elected unopposed
    • At-large members
      • Nominated: Kyle Boyd, Roberta King, Brian Prouty, Kristina Vaughn, Lee White
      • Elected: Kyle Boyd, Kristina Vaughn
  • Work groups
    • Opportunities to get involved and lead on projects
    • List may be updated throughout the season and over the years
    • Previous involvement to be renewed at next meeting and new groups created
    • All AC members asked to join at least one work group or create new project
    • List to be updated to include completed projects
    • AC profile work group (to create new questions and post to website): Mike Dollard, Angelica Mendoza, Brian Prouty, Daniel Roe, Kristina Vaughn
  • Open items
    1. Jock tag design – Jerry Neil
      • AC opportunity to design jock tag or neck tag for 2016 season third kit
      • Jock tag and City of Seattle logo design selected
      • Color to be altered to suit jersey
      • Sam Chesneau to contact representatives from Duwamish tribe for approval
  • Clubhouse fan display – Leann Johnson/Lee White
    • Museum/hall of fame for Clubhouse fan area
    • When facing storefront, area is on the right-hand side with windows facing the street
    • Starting nonprofit from scratch; mission statement completed, but still need name and logo
    • Long-term vision to include fan interaction, rotating display and greater SSFC involvement
    • Display will start small and grow over time
    • Rotating display of Washington State soccer history
    • Two name possibilities: Washington State Legends of Soccer or Washington Legends of Soccer (“Washington State” preferred per soft poll)
  • Open discussion
    1. CBA negotiations
      • In case of strike or lockout, will AC offer formal opinion?
      • AC represents fan interests; in position to voice opinion on behalf of fan base
      • Stress that strike or lockout should be resolved as soon as possible
      • AC to educate the fan base on what is happening
      • Challenging for AC to make statement without interacting with SSFC
      • Fans should be able to communicate with AC work group on CBA
        • Motion to create work group for CBA passed
        • Members: Kyle Boyd, Paul Cox, Woody Favinger, Nick Gibson, Kris Mydske
  • TBD times on schedule
    • Evening matches preferred over afternoon
    • Delay in setting standard start time given negotiations with television station(s)
    • Question re posting actual kickoff times
    • Concern re MatchPass benefits ending 30 minutes prior to listed versus actual kickoff
  • Adjournment – Motion to adjourn passed