Initiatives
We organize ourselves into dedicated committees that provide direct feedback to our counterparts at the Sounders Front Office, ensuring that fan input is heard.
Impact
See the tangible results of our efforts—from policy wins and game day improvements to groundbreaking changes that have redefined what it means to be an Alliance Member.
Annual Business Meeting
Held in the fall, Alliance Members are given updates on team performance, future plans, and growth strategies—directly from club leadership, in partnership with the Alliance Council. The meeting features insights into the club’s business and vision, soccer updates, discussions on fan growth and engagement, and an opportunity for fans to ask questions directly to the team leadership.
Alliance Council Initiatives
The Alliance Council meets with the Sounders on a monthly basis to represent the interests of our community. Organized into dedicated committees, our Council focuses on creating the best possible experience for Alliance Members. These committees work closely to address everything from matchday enhancements to broader club policies, ensuring that your voice is effectively represented at the front office.
Alliance Council Committees
Fan Engagement and Experience
- Events
- Player Involvement
- RAVE Foundation, 26 More by 2026
- Impact & Fan Development
Alliance Growth, Council Recruitment
- Alliance Growth
- Overall Alliance Member Experience
- Council Marketing and Outreach
- Constitution and Bylaws
Voting
- Ballot Process and Marketing
- Eternal Sounders Hall of Fame
- GM Vote
- Scarf Design
- Alliance Council Leadership
Merchandise
- Jersey Design and Storytelling
- Pre-Match Tops
- Retail
- Alliance Member Gifts
- Member Pre-sales
Matchday Experience
- Operations
- Concessions, Accessibility, Stadium Code of Conduct, Parking
- Game Presentation and Engagement
- Matchday Marketing Initiatives
- Brougham End
Alliance Council Impact
Our history is filled with milestones that demonstrate our influence on the club. Each achievement highlights the power of democracy in sports—where every vote counts and fans drive real change.
- Ongoing: Council members continue to advise on game day experience decisions and help plan the Annual Business Meeting, ensuring that our impact is felt both on and off the field.
- 2016: We negotiated for the return of the physical MatchPass, secured realistic necklines on women’s jerseys, lobbied for matchday programs to return in 2017, requested clear bags in the ticket package, and advocated for member access to the General Manager via a Chalk Talk post-match.
- 2015: Following the hiring of a new General Manager, the Council opened and reviewed the rules surrounding the General Manager Vote and Recall Process, ensuring the club remains poised to hire the best candidate.
- 2012: We initiated the popular Alliance Scarf Design contests, a tradition that fans continue to enjoy.
- 2014: Council members played a key role in creating the Sounders 40th Anniversary celebrations and events.
- 2011: We crafted a Constitution and Bylaws for the Alliance and requested a Charter from the club for future operations, which were ratified by a general vote.
- 2009: Our members planned the Supporters Summit as part of the MLS Cup festivities.
Sounders FC Alliance Council 